Milestones

  • 2009
    • June
    • T-Mobile wins the Mobile Industry Award for Best Mobile Broadband.
    • May
    • Richard Moat is appointed Managing Director of T-Mobile UK.
    • T-Mobile tops YouGov mobile broadband customer satisfaction survey for second consecutive quarter.
    • T-Mobile is ranked No 1 for three quarters in row for mobile broadband network performance by independent test house P3 Solutions.
    • April
    • Launch of "pay once" concept for BlackBerry®smartphone. Single payment of £179.99 includes a BlackBerry® Pearl, with a year's unlimited email and internet access.
    • Srini Gopalan appointed Chief Marketing Officer. Srini was previously managing director of Capital One Bank, Europe.
    • Sales of the T-Mobile G1 with Google approach the 100,000 mark. T-Mobile confirms the launch of a second Android device later in 2009.
    • High-speed wireless internet service is launched on Virgin Train' West Coast Main Line. The Wi-Fi HotSpot service provides a wireless broadband connection throughout the entire journey.
    • Life's for Sharing brand campaign builds momentum with the new Sing-along television advert. 13,500 people gather at Trafalgar Square for a mass karaoke session, with international rock star Pink leading the crowds in song.
    • Business SIM-Plan launches, extending our SIM-only tariff to small businesses with up to 30 users.
    • March
    • Flext, the UK's original flexible tariff, delivers greater value with the inclusion of over 50 international calling destinations, the most popular 08 numbers, and voice mail.
    • YouGov survey conducted in January ranks T-Mobile first for mobile broadband customer satisfaction, winning nine out of 13 categories including reliability during the day, speed, getting connected and value for money.
    • February
    • A new corporate responsibility initiative, The Spark, generates ideas to combat social and environmental issues using mobile technology. T-Mobile volunteers will work with young people to create innovative projects.
    • Instant Email provides consumers fast access to their personal email direct from their mobile phone.
    • January
    • Life's for Sharing brand campaign kicks off with Dance advert featuring 350 dancers going through a varied routine at Liverpool Street station in London.
    • YouTube channel launched to provide customer support for T-Mobile G1. It includes tips, tricks and updated video clips.
  • 2008
    • October
    • The T-Mobile G1 with Google is launched. The world's first handset to run on Google's Android open source software platform gives users the freedom to download unique applications from Android Market.
    • Good Call, T-Mobile's first corporate responsibility report in magazine format, is published. Designed to keep customers up to date on CR initiatives, the six-monthly report covers issues such as cyber bullying, recycling phones, volunteering, ethical procurement policies and the environment.
    • September
    • Pay per day Mobile Broadband is launched. The range of 1, 7 and 30-day packages offer fast and flexible internet access with no tie-in.
    • Heathrow Terminal 5 Wi-Fi HotSpot goes live.
    • Boosters give customers the power to personalise their price plans according to their needs. Boosters are available for talking and texting, for calling the UK from Europe, for making international calls and for internet access.
    • August
    • T-Mobile provides the complete Mobile Broadband experience with a new plan which includes of a laptop and a modem for customers signing up to 24-month contracts.
    • July
    • The PAYG International Pass gives customers discounted calls to the 50 most popular calling destinations.
    • More than 1.7 million customers opted in to receive "top up" PAYG rewards.
    • The charge for accessing the internet while travelling in EU countries is cut by 80%.
    • T-Mobile is the first mobile operator to deploy nationwide HSUPA capability, providing a fivefold increase in upload speeds of up to 1.4Mbps.
    • HSDPA-enabled 3G network is upgraded to 7.2Mbps, offering effective maximum speeds of 4.5Mbps within the M25 and 7 major cities.
    • June
    • T-Mobile launches a ground-breaking guarantee that customers get the best minutes allowance on the market at £30.
    • May
    • New post-pay portfolio launched. Combi is a simple monthly plan with a fixed number of minutes and texts. Solo is a SIM-only tariff offering market-leading value.
    • April
    • Introduction of Top Up & Stretch, giving PAYG customers who top up £10 between Monday and Friday an extra £10 credit to use on the weekend.
    • February
    • Strategic partnership formed with Yahoo!, making Yahoo! oneSearch the exclusive mobile search service for web'n'walk (now Internet on your phone) customers.
    • New price structures for the Business 1-Plan. Businesses with fewer than 30 connections receive double the amount of voice minutes at no added cost.
    • January
    • 3G network consolidation gets underway with the formation of a 50:50 joint venture between T-Mobile and 3UK. This collaboration will create the UK's most extensive 3G network by 2010 and deliver close to nationwide 3G population coverage.
    • Mobile phone recycling is given a boost with the introduction of a scheme to return unwanted phones via a freepost bag in the box of all new handsets.
  • 2007
    • T-Mobile enters SIM-only market with just SIM (now Solo).
    • Mobile Broadband launched introducing unlimited internet access at broadband speeds using a simple USB modem.
    • Wi-Fi service introduced on Heathrow Express.
    • T-Mobile wins Best Network at the What Mobile Awards.
    • T-Mobile launches MyFaves giving customers unlimited calls and texts to their five favourite people.
    • Flext has 2 million customers.
    • T-Mobile wins Online Retailer of the Year at the Mobile Choice awards.
    • New dedicated "child protection" website goes live, covering mobile safety issues with input and advice from the NSPCC.
    • T-Mobile wins Consumer Operator of the Year at the Mobile awards.
  • 2006
    • Flext has one million new customers just seven months after launching.
    • web'n'walk (now Internet on your phone) becomes £7.50/month unlimited internet browsing option.
    • Flext wins Tariff Deal Of The Year at theMobile Consumer Choice Awards.
    • T-Mobile launches HSDPA, an enhancement to the 3G network delivering speeds up to 1.8Mbps.
    • T-Mobile launches Flext giving customers a monthly allowance to use on calls, texts, voicemail and picture messages to any UK network at any time.
    • Business 1-Plan launched as the UK's first tailored mobile tariff for SME and corporate users.
    • Launch of the employee volunteering scheme in partnership with TimeBank.
  • 2005
    • web'n'walk (now Internet on your phone) launched, ushering in open internet access with flat-rate pricing for unlimited usage.
    • Launch of U-Fix, combining elements of PAYG with a monthly contract to offer customers the ultimate combination of flexibility and control.
    • Introduction of Content Lock, one of the industry’s most advanced filtering systems which prevents children from viewing 18-rated material on their mobiles.
    • T-Mobile launches the world’s first genuine broadband Wi-Fi service on trains for passengers on the London to Brighton route.
    • T-Mobile launches Mates Rates giving pay as you go customers 5p/minute calls and texts to other T-Mobile customers.
  • 2004
    • 3G network goes live paving the way for high speed data services
    • T-Mobile launches Wi-Fi in Heathrow, Gatwick and Glasgow airports enabling customers to easily access internet and email in transit
  • 2003
    • T-Mobile launches Mix It (now U-Fix) allowing customers to choose a monthly price plan and 'pay as they go' for additional calls or services
    • T-Mobile launches Caller Tunes, the first personalised ringtone service in Europe
  • 2002
    • One 2 One is re-branded as T-Mobile
    • T-Mobile becomes the first UK network to launch picture messaging
    • T-Mobile launches HotSpots in partnership with Starbucks allowing users to access high speed wireless internet while they sip
    • T-Mobile launches BlackBerry allowing customers to email, telephone, text message and browse the web on a handheld wireless device
  • 2001
    • One 2 One launches Everyone enabling pay as you go customers to call any network at any time at one flat rate
  • 1999
    • Deutsche Telekom acquires One 2 One
    • One 2 One launches Virgin Mobile, a 50:50 joint venture with Richard Branson's Virgin Group

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